{"title":"SS26 Men's Sale","description":"\u003cp\u003eOur Spring\/ Summer Sale has officially been marked down to 50% off, all items in this collection are HALF PRICE!\u003c\/p\u003e","products":[{"product_id":"guide-jk3404-blazer","title":"Guide Jk3404 Blazer","description":"\u003ch1 data-mce-fragment=\"1\"\u003eMEN’S DESIGNER JACKETS\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAt Guide London, we believe that the secret to gentlemanly style, elegance and sophistication lies in sharp-cut tailoring. That’s why we have expertly designed and crafted an outstanding collection of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003emen’s designer jackets\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003edesigner jackets for men\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecombine the best of both worlds, reworking classic designs to create fashion-forward and trend-aware pieces.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhatever event you’re dressing for, we have a jacket to suit. Whether you team yours with a formal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\"\u003ewaistcoat\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eor casual\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\"\u003eknitwear\u003c\/a\u003e, you’ll always be looking your best with Guide London.\u003c\/p\u003e","brand":"Guide","offers":[{"title":"38 \/ Navy","offer_id":36628880425119,"sku":"0007093700","price":105.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Navy","offer_id":36628880457887,"sku":"0007093701","price":105.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ Navy","offer_id":36628880490655,"sku":"0007093702","price":105.0,"currency_code":"GBP","in_stock":true},{"title":"44 \/ Navy","offer_id":36628880523423,"sku":"0007093703","price":105.0,"currency_code":"GBP","in_stock":true},{"title":"46 \/ Navy","offer_id":36628880556191,"sku":"0007093704","price":105.0,"currency_code":"GBP","in_stock":true},{"title":"48 \/ Navy","offer_id":36628880588959,"sku":"0007093705","price":105.0,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Navy","offer_id":44953876398326,"sku":"0007093706","price":105.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/17238_26660_JK_3404_NAVY_MENS_FORMAL_JACKET_JK_3404_OF_NAVY.jpg?v=1604875833"},{"product_id":"guide-jk3414-blazer","title":"Guide Jk3414 Blazer","description":"\u003ch1 data-mce-fragment=\"1\"\u003eMEN’S DESIGNER JACKETS \u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAt Guide London, we believe that the secret to gentlemanly style, elegance and sophistication lies in sharp-cut tailoring. That’s why we have expertly designed and crafted an outstanding collection of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003emen’s designer jackets\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003edesigner jackets for men\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecombine the best of both worlds, reworking classic designs to create fashion-forward and trend-aware pieces.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhatever event you’re dressing for, we have a jacket to suit. Whether you team yours with a formal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\"\u003ewaistcoat\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eor casual\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\"\u003eknitwear\u003c\/a\u003e, you’ll always be looking your best with Guide London.\u003c\/p\u003e","brand":"Guide","offers":[{"title":"38 \/ Navy","offer_id":36628881932447,"sku":"0007089000","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Navy","offer_id":36628881965215,"sku":"0007089001","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ Navy","offer_id":36628881997983,"sku":"0007089002","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"44 \/ Navy","offer_id":36628882030751,"sku":"0007089003","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"46 \/ Navy","offer_id":36628882063519,"sku":"0007089004","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"48 \/ Navy","offer_id":36628882096287,"sku":"0007089005","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Navy","offer_id":44953876431094,"sku":"0007089006","price":95.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/17234_26666_JK_3414_NAVY_MENS_FORMAL_JACKET_JK_3414_OF_NAVY.jpg?v=1604875736"},{"product_id":"guide-jk3422-blazer","title":"Guide Jk3422 Blazer","description":"\u003ch1 data-mce-fragment=\"1\"\u003eMEN’S DESIGNER JACKETS \u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAt Guide London, we believe that the secret to gentlemanly style, elegance and sophistication lies in sharp-cut tailoring. That’s why we have expertly designed and crafted an outstanding collection of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003emen’s designer jackets\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003edesigner jackets for men\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecombine the best of both worlds, reworking classic designs to create fashion-forward and trend-aware pieces.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhatever event you’re dressing for, we have a jacket to suit. Whether you team yours with a formal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\"\u003ewaistcoat\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eor casual\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\"\u003eknitwear\u003c\/a\u003e, you’ll always be looking your best with Guide London.\u003c\/p\u003e","brand":"Guide","offers":[{"title":"38 \/ Navy","offer_id":36628884619423,"sku":"0007103300","price":117.5,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Navy","offer_id":36628884652191,"sku":"0007103301","price":117.5,"currency_code":"GBP","in_stock":true},{"title":"42 \/ Navy","offer_id":36628884684959,"sku":"0007103302","price":117.5,"currency_code":"GBP","in_stock":false},{"title":"44 \/ Navy","offer_id":36628884717727,"sku":"0007103303","price":117.5,"currency_code":"GBP","in_stock":true},{"title":"46 \/ Navy","offer_id":36628884750495,"sku":"0007103304","price":117.5,"currency_code":"GBP","in_stock":false},{"title":"48 \/ Navy","offer_id":36628884783263,"sku":"0007103305","price":117.5,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Navy","offer_id":44953876824310,"sku":"0007103306","price":117.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/17250_26670_JK_3422_NAVY_MENS_FORMAL_JACKET_JK_3422_OF_NAVY.jpg?v=1604875598"},{"product_id":"guide-jk3425-blazer","title":"Guide Jk3425 Blazer","description":"\u003ch1\u003eMEN’S DESIGNER JACKETS\u003c\/h1\u003e\n\u003cp\u003eAt Guide London, we believe that the secret to gentlemanly style, elegance and sophistication lies in sharp-cut tailoring. That’s why we have expertly designed and crafted an outstanding collection of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emen’s designer jackets\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eOur\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edesigner jackets for men\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecombine the best of both worlds, reworking classic designs to create fashion-forward and trend-aware pieces.\u003c\/p\u003e\n\u003cp\u003eWhatever event you’re dressing for, we have a jacket to suit. Whether you team yours with a formal\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/waistcoats\/\"\u003ewaistcoat\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eor casual\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/knitwear\/\"\u003eknitwear\u003c\/a\u003e, you’ll always be looking your best with Guide London.\u003c\/p\u003e","brand":"Guide","offers":[{"title":"38 \/ Navy","offer_id":36628886323359,"sku":"0007094300","price":105.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Navy","offer_id":36628886356127,"sku":"0007094301","price":105.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ Navy","offer_id":36628886388895,"sku":"0007094302","price":105.0,"currency_code":"GBP","in_stock":true},{"title":"44 \/ Navy","offer_id":36628886421663,"sku":"0007094303","price":105.0,"currency_code":"GBP","in_stock":false},{"title":"46 \/ Navy","offer_id":36628886454431,"sku":"0007094304","price":105.0,"currency_code":"GBP","in_stock":false},{"title":"48 \/ Navy","offer_id":36628886487199,"sku":"0007094305","price":105.0,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Navy","offer_id":44953876889846,"sku":"0007094306","price":105.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/17275_26677_JK_3425_NAVY_PINK_MENS_FORMAL_JACKET_JK_3425_OF_NAVY_PINK.jpg?v=1604875277"},{"product_id":"guide-ws3414-waistcoat","title":"Guide Ws3414 Waistcoat","description":"\u003ch1 data-mce-fragment=\"1\"\u003eMEN’S DESIGNER WAISTCOATS \u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eChannel vintage sophistication with the collection of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003emen’s designer waistcoats\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eavailable at Guide London.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEvery discerning gentleman should own an exquisitely crafted waistcoat. Timeless, elegant and smart, our collection looks great with a pair of classic\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/trousers\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/trousers\/\"\u003etrousers\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand sharp-cut\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/jackets\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/jackets\/\"\u003ejacket\u003c\/a\u003e, or when kept casual with a crisp, quality\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/shirts_(long_sleeve)\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/shirts_(long_sleeve)\/\"\u003eshirt\u003c\/a\u003e. Whether you’re updating your work wardrobe or shopping for a formal occasion, you’ll find a\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003edesigner men’s waistcoat\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eto suit.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom subtle prints to stand-out waistcoats with contrast backs, quality is assured with all of our designs. As with all of Guide London’s clothing, we only use the finest materials in the manufacturing of our garments, so you can buy with confidence.\u003c\/p\u003e","brand":"Guide","offers":[{"title":"S \/ Navy","offer_id":36629267251359,"sku":"0007089600","price":39.98,"currency_code":"GBP","in_stock":false},{"title":"M \/ Navy","offer_id":36629267284127,"sku":"0007089601","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"L \/ Navy","offer_id":36629267316895,"sku":"0007089602","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Navy","offer_id":36629267349663,"sku":"0007089603","price":39.98,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Navy","offer_id":36629267382431,"sku":"0007089604","price":39.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/17154_26668_WC_3414_NAVY_MENS_WAISTCOAT_WC_3414_OF_NAVY.jpg?v=1604876673"},{"product_id":"guide-ws3425-waistcoat","title":"Guide Ws3425 waistcoat","description":"\u003ch1 data-mce-fragment=\"1\"\u003eMEN’S DESIGNER WAISTCOATS \u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eChannel vintage sophistication with the collection of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003emen’s designer waistcoats\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eavailable at Guide London.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEvery discerning gentleman should own an exquisitely crafted waistcoat. Timeless, elegant and smart, our collection looks great with a pair of classic\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/trousers\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/trousers\/\"\u003etrousers\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand sharp-cut\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/jackets\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/jackets\/\"\u003ejacket\u003c\/a\u003e, or when kept casual with a crisp, quality\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/shirts_(long_sleeve)\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.guidelondon.co.uk\/clothing\/department\/shirts_(long_sleeve)\/\"\u003eshirt\u003c\/a\u003e. Whether you’re updating your work wardrobe or shopping for a formal occasion, you’ll find a\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003edesigner men’s waistcoat\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eto suit.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom subtle prints to stand-out waistcoats with contrast backs, quality is assured with all of our designs. As with all of Guide London’s clothing, we only use the finest materials in the manufacturing of our garments, so you can buy with confidence.\u003c\/p\u003e","brand":"Guide","offers":[{"title":"S \/ Navy","offer_id":36629268529311,"sku":"0007094900","price":47.48,"currency_code":"GBP","in_stock":false},{"title":"M \/ Navy","offer_id":36629268562079,"sku":"0007094901","price":47.48,"currency_code":"GBP","in_stock":false},{"title":"L \/ Navy","offer_id":36629268594847,"sku":"0007094902","price":47.48,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Navy","offer_id":36629268627615,"sku":"0007094903","price":47.48,"currency_code":"GBP","in_stock":false},{"title":"XXL \/ Navy","offer_id":36629268660383,"sku":"0007094904","price":47.48,"currency_code":"GBP","in_stock":true},{"title":"XXXL \/ Navy","offer_id":36629268693151,"sku":"0007094905","price":47.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/17168_26679_WC_3425_NAVY_PINK_MENS_WAISTCOAT_WC_3425_OF_NAVY_PINK.jpg?v=1604876748"},{"product_id":"guide-jk3354-jacket","title":"Guide Jk3354 JACKET","description":"Jk3354 JACKET BLUE","brand":"Guide","offers":[{"title":"38 \/ Blue","offer_id":37659265106079,"sku":"0006517700","price":97.5,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Blue","offer_id":37659265138847,"sku":"0006517701","price":97.5,"currency_code":"GBP","in_stock":true},{"title":"42 \/ Blue","offer_id":37659265171615,"sku":"0006517702","price":97.5,"currency_code":"GBP","in_stock":true},{"title":"44 \/ Blue","offer_id":37659265204383,"sku":"0006517703","price":97.5,"currency_code":"GBP","in_stock":true},{"title":"46 \/ Blue","offer_id":37659265237151,"sku":"0006517704","price":97.5,"currency_code":"GBP","in_stock":true},{"title":"48 \/ Blue","offer_id":37659265269919,"sku":"0006517705","price":97.5,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Blue","offer_id":44953875185910,"sku":"0006517706","price":97.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/products\/16534_26061_JK_3354_BLUE_MENS_JACKET__JK_3354_OF_BLUE.jpg?v=1611435195"},{"product_id":"guide-jk3394-jacket","title":"Guide Jk3394 JACKET","description":"Jk3394 JACKET NAVY","brand":"Guide","offers":[{"title":"38 \/ Navy","offer_id":37659265728671,"sku":"0006518300","price":92.5,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Navy","offer_id":37659265761439,"sku":"0006518301","price":92.5,"currency_code":"GBP","in_stock":false},{"title":"42 \/ Navy","offer_id":37659265794207,"sku":"0006518302","price":92.5,"currency_code":"GBP","in_stock":true},{"title":"44 \/ 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