{"title":"The 8Th Sign","description":"\u003cp\u003eThe 8th Sign is a contemporary womenswear brand known for its expressive, fashion-led dresses that blend individuality with effortless wearability. Designed for women who like their style to stand out, the collection features bold prints, striking silhouettes, and distinctive detailing.\u003c\/p\u003e\n\u003cp\u003eEach dress is created with a focus on movement, comfort, and confidence, making them ideal for both everyday styling and special occasions. From relaxed, flowing shapes to more structured statement pieces, The 8th Sign offers designs that feel modern, creative, and easy to wear.\u003c\/p\u003e\n\u003cp\u003eWith its artistic approach and unique aesthetic, The 8th Sign brings a fresh, confident energy to occasion and day dresses alike.\u003c\/p\u003e","products":[{"product_id":"the-8th-sign-8saw442n-vivienne-feather","title":"The 8Th Sign 8Saw442n Vivienne Feather","description":"\u003cp\u003e\u003cstrong\u003eWhy do we love her? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne of our bestselling silhouettes! With a brand new shorter puff sleeve \u0026amp; pearl crystal waistband\u003c\/li\u003e\n\u003cli\u003eWrap style skirt = super flattering fit, not tight over the tummy\u003c\/li\u003e\n\u003cli\u003eEasy V neck, secured with a stitch - bra friendly style \u003c\/li\u003e\n\u003cli\u003eBeautifully detailed: such a unique 'Wow' style for a very special occasion, with full feather trim skirt and elegant puff sleeves \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT NOTES: We recommend your usual size - but size up if at all in between sizes, or you need more room at the bust.  Wrap style skirt ensures fit is not tight over the tummy area.  Bra friendly and secured at the bust. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel is 5ft 8 and wears a UK size 8. \u003c\/strong\u003e\u003c\/p\u003e","brand":"The 8Th Sign","offers":[{"title":"6 \/ Hot Pink","offer_id":55166359175553,"sku":"0019740800","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Hot Pink","offer_id":55166359208321,"sku":"0019740801","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Hot Pink","offer_id":55166359241089,"sku":"0019740802","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Hot Pink","offer_id":55166359273857,"sku":"0019740803","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Hot Pink","offer_id":55166359306625,"sku":"0019740804","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Hot Pink","offer_id":55166359339393,"sku":"0019740805","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Hot Pink","offer_id":55166359372161,"sku":"0019740806","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Hot Pink","offer_id":55166359404929,"sku":"0019740807","price":150.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/files\/0E1F48C8-8ED5-4B24-A18A-9BE79F832758.webp?v=1773089215"},{"product_id":"the-8th-sign-8saw709-carmen-colourblock-midi","title":"The 8Th Sign 8Saw709 Carmen colourblock midi","description":"\u003cp\u003e8Saw709 Carmen colourblock midi RED PINK\u003c\/p\u003e\n\u003cp\u003eWe always LOVE a red pink combination - it's been a signature colour block of ours over the last 9 years of 8th Sign that customers have always loved!!  Fun \u0026amp; flattering, this is\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ea standout colour - on a simple \u0026amp; easy-to-wear silhouette\u003c\/strong\u003e. \u003c\/p\u003e\n\u003cp\u003eWith a V neck to flatter all bust sizes, 3\/4 sleeves and that tummy-flattering frill, it's a style to love and re-wear for so many occasions \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do we love it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeel-good fit that conceals the tummy with dramatic front frill \u0026amp; draws you in at the waist with shaping and V neck\u003c\/li\u003e\n\u003cli\u003eEasy to wear with a bra \u0026amp; flattering arm coverage with slim sleeves\u003c\/li\u003e\n\u003cli\u003eOn-trend bold colour block; style in lots of different ways\u003c\/li\u003e\n\u003cli\u003eDress up or down style: wear to a wedding with a coordinating hat, but also re-wear for a party or dinner out\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The 8Th Sign","offers":[{"title":"8 \/ Red Pink","offer_id":55166360027521,"sku":"0019743200","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Red Pink","offer_id":55166360060289,"sku":"0019743201","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Red Pink","offer_id":55166360093057,"sku":"0019743202","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Red Pink","offer_id":55166360125825,"sku":"0019743203","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Red Pink","offer_id":55166360158593,"sku":"0019743204","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Red Pink","offer_id":55166360191361,"sku":"0019743205","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Red Pink","offer_id":55166360224129,"sku":"0019743206","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Red Pink","offer_id":55166360256897,"sku":"0019743207","price":140.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/files\/F214E955-6F5C-4AF4-A05A-469C9F9DCFA9.jpg?v=1768841795"},{"product_id":"the-8th-sign-8ss506-livia-scallop-skater-dress","title":"The 8Th Sign 8Ss506 Livia scallop skater dress","description":"\u003cp\u003eThe Livia dress in this warm, peachy coral is the prettiest Spring Summer dress! \u003c\/p\u003e\n\u003cp\u003eDesigning this dress was a labour of love to perfect the statement scallop neckline silhouette \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY DO WE LOVE IT?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe stunning Scallop neckline! Beautifully detailed front \u0026amp; back, this square scallop neckline is super flattering \u0026amp; bra friendly too \u003c\/li\u003e\n\u003cli\u003eElegant 'vintage feel' full skirt, with pockets! \u003c\/li\u003e\n\u003cli\u003eArm coverage with delicate puff sleeves \u003c\/li\u003e\n\u003cli\u003eEasy to dress up for a Wedding or the Races;  whilst being a great verasatile dress to rewear for dinners, garden parties, graduation...\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFIT NOTES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eModel is 5ft 8 and wears a UK size 8\u003c\/li\u003e\n\u003cli\u003eWe recommend your usual size,  size up if you need more room at the bust\u003c\/li\u003e\n\u003cli\u003eDress fastens with a concealed centre back zip\u003c\/li\u003e\n\u003cli\u003eFully lined, fabric has a little stretch and has pockets \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The 8Th Sign","offers":[{"title":"8 \/ Coral","offer_id":55166363206017,"sku":"0019744000","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Coral","offer_id":55166363238785,"sku":"0019744001","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Coral","offer_id":55166363271553,"sku":"0019744002","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Coral","offer_id":55166363304321,"sku":"0019744003","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Coral","offer_id":55166363337089,"sku":"0019744004","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Coral","offer_id":55166363369857,"sku":"0019744005","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Coral","offer_id":55166363402625,"sku":"0019744006","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Coral","offer_id":55166363435393,"sku":"0019744007","price":140.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/files\/2BE68772-D9B3-4BD9-86C7-97E9BFC8FDD3.webp?v=1773089019"},{"product_id":"the-8th-sign-8ss615b-callie-bow-back-dress","title":"The 8Th Sign 8Ss615b Callie bow back dress","description":"\u003cp\u003e8Ss615b Callie bow back dress PALE PINK\u003c\/p\u003e\n\u003cp\u003eThe Callie dress is pale pink was our bestseller of last Summer, a sell out! So many of you missed out - so we decided to bring out a new version with a little extra detail...  did you spot the beautiful bow back! \u003c\/p\u003e\n\u003cp\u003eThe same feel-fabulous silhouette with our signature back detail added - still high enough to wear a bra, just giving that extra gorgeous detail for a special occasion. Looks stunning with hair up \u0026amp; a headpiece \/ headband for a Ladies Day or Wedding! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do we love it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe 'Callie' dress is a suits every shape that really does make you feel amazing! Comfortable, a little stretch in the lace, still fully lined \u0026amp; easy to wear with a bra\u003c\/li\u003e\n\u003cli\u003eIt has pockets... and a full skirt that moved beautifully when you walk\u003c\/li\u003e\n\u003cli\u003eGorgeous from every angle - whether its the puff sleeves or the bow back\u003c\/li\u003e\n\u003cli\u003eDress it up or down:  elegant \u0026amp; dressy enough for Royal Ascot,  but easy to rewear for Summer days out, holidays, christenings...  you'll have it for years \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit notes:\u003c\/strong\u003e  Model is 5ft 7 and wears a UK size 8.  Dress fits overall true to size and has a little stretch in the crochet lace.  \u003c\/p\u003e","brand":"The 8Th Sign","offers":[{"title":"8 \/ Pale Pink","offer_id":55166404231553,"sku":"0019742400","price":160.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Pale Pink","offer_id":55166404264321,"sku":"0019742401","price":160.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Pale Pink","offer_id":55166404297089,"sku":"0019742402","price":160.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Pale Pink","offer_id":55166404329857,"sku":"0019742403","price":160.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Pale Pink","offer_id":55166404362625,"sku":"0019742404","price":160.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Pale Pink","offer_id":55166404395393,"sku":"0019742405","price":160.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Pale Pink","offer_id":55166404428161,"sku":"0019742406","price":160.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Pale Pink","offer_id":55166404460929,"sku":"0019742407","price":160.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/files\/9F7E7600-52D2-4EDE-B0B8-39769FB6B1F7.jpg?v=1768841678"},{"product_id":"the-8th-sign-8ss739-eleni-drape-midi","title":"The 8Th Sign 8Ss739 Eleni drape midi","description":"\u003cp\u003eWe're SO excited for this stunning new season style!! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY DO WE LOVE IT? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo crease \/ no cling fabric: a little stretch and fully lined, this premium quality fabric creates such a feel-good fit\u003c\/li\u003e\n\u003cli\u003ePerfect pop of colour - whether you're wearing it now or later in the year, this vibrant Royal Blue is timeless and perfect to stand out for a special occasion \u003c\/li\u003e\n\u003cli\u003eComfort AND style: the softly stretching fabric is so comfortable for sitting, eating, dancing.. you can bend and move with ease \u003c\/li\u003e\n\u003cli\u003eCrystal embellishment on the shoulder gives that little extra detail you get with 8th Sign design! \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for Wedding Guest looks, this dress does all the work on its own and needs very little in accessories - but also looks beautiful with a headpiece or headband to really dress it up!  The Eleni dress would also work for special dinners, birthday celebrations or Race Days. There's so many ways to style it - whether you go for easy metallics to match the shoulder embellishment, or classic black, nude, pink... \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT NOTES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eModel is 5ft 8 and wears a UK size 8.  Please note since our photoshoot we've shortened the dress by a few cm \u003c\/li\u003e\n\u003cli\u003eFit is overall true to size, we recommend your usual size.  Fabric has a little stretch and dress fastens with a concealed side zip \u003c\/li\u003e\n\u003cli\u003eDress is fully lined throughout, can be worn with A strapless or multi way bra.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The 8Th Sign","offers":[{"title":"8 \/ Cobalt Blue","offer_id":55166405345665,"sku":"0019741600","price":130.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Cobalt Blue","offer_id":55166405378433,"sku":"0019741601","price":130.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Cobalt Blue","offer_id":55166405411201,"sku":"0019741602","price":130.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Cobalt Blue","offer_id":55166405443969,"sku":"0019741603","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Cobalt Blue","offer_id":55166405476737,"sku":"0019741604","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Cobalt Blue","offer_id":55166405509505,"sku":"0019741605","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Cobalt Blue","offer_id":55166405542273,"sku":"0019741606","price":130.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Cobalt Blue","offer_id":55166405575041,"sku":"0019741607","price":130.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/3660\/1503\/files\/991CC15B-2109-4B7B-AF8E-82FDB705C62B.webp?v=1773090000"},{"product_id":"the-8th-sign-8ss731-saffira-belted-skater-dress","title":"The 8Th Sign 8Ss731 SAFFIRA BELTED SKATER DRESS","description":"\u003cp\u003eOne of our bestselling silhouettes, in a brand new shade!  We love a rich Cornflower Blue - and against the warm gold button detail this is stunning! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do we love her?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuch a feel-good \u0026amp; 'wear everywhere' dress!!  You can wear this for a Wedding \/ Christening \/ Races with a hat,  but also rewear \/\/ restyle this for a more casual occasion such as a holiday, drinks out with the girls or a meal out \u003c\/li\u003e\n\u003cli\u003eSo comfortable!  Adjustable belt so never too tight, the fabric has a little stretch and this dress is fully lined - doesn't cling over the tummy \/ hips \u003c\/li\u003e\n\u003cli\u003eA beautiful shade of blue - rich and vibrant, this is a flattering \u0026amp; easy to style shade, think neutrals and gold\u003c\/li\u003e\n\u003cli\u003eBeautiful button detail - these are alternate mixed buttons, in a matte gold - giving the most gorgeous detail all down the bodice \u0026amp; front of the dress \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT NOTES: We recommend your usual size - just if you need more room at the bust particularly we'd say to size up in this style.  The fabric does have a little stretch \u0026amp; it's beautifully silky but not thin! 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